NUI Media’s Story

Founded in 2015 by internet and digital advertising veteran, David Waldack, NUI Media began as a publisher-geared digital ad serving technology platform with deep roots in the online advertising industry. The NUI Ad Server, which is in its 8th generation, is at the core of what NUI Media has to offer- a feature rich Ad Server with a mature code base, focused on user experience and satisfaction. NUI Media caters to small and mid-market publishers as well as larger ad networks that require a back end that grows as their impressions do.

In late 2016, NUI Media launched their Digital Agency and Development Services to expand their product offering. This suite of services includes: website development, SEO/SEM, digital/social media marketing and custom software development.

We are a small but dedicated company focused on delivering only the best results for our clients…

Whether you’re just starting out with your digital advertising approach, or migrating to our platform from another solution, establishing your digital advertising operations and digital presence in general can require some setup. One of our core values is providing quality service and guidance to our clients, and it is a fundamental necessity that we always make sure our customers are happy. There is a certain culture and identity that you’ll find in each company, and we like to think that ours provides that personal touch that shows we truly care. That vibe resonates throughout our company image, and allows customers to sustain an everlasting peace of mind, knowing that if they need assistance in any way, shape, or form, we are available and we are dedicated.

What does NUI mean?

The word NUI is derived from the Hawaiian language, and loosely translates to mean “BIG”. So, NUI media is BIG Media. We like to use this descriptor in everything we do, whether it is our technology or how we support our clients, NUI does it in a BIG fashion.

The NUI Management Team

Founder & CEO
David Waldack

A serial entrepreneur, David brings a 20+ year career in the internet space to lead the NUI Media team. With a passion for all things web and digital, David combines his knowledge and passion to deliver solutions to a vast array of clients. David attended George Mason University.

Donna Schuster

Donna brings over three decades of financial services to the NUI Media team. Donna holds a degree from Lafayette College.

Director of Business Development & Client Services
Jeff Gardner

Jeff brings 9 years of sales/business development and client services experience in the advertising technology industry. Jeff holds a BS in Mass Communications: Creative Advertising from Virginia Commonwealth University.  

Advisory Board

NUI Advisory Board
Jonathan Rivers

Jonathan Rivers is the Chief Technology Officer at Fortune Magazine. Rivers also served as the CTO for 3Pillar Global. Rivers was also at The Telegraph of London, where he served as Director of Service Delivery and Operations before becoming Interim CTO. He was part of the leadership team that transformed PBS into a digital leader.

NUI Advisory Board
Chris Weiss

Christopher W. Weiss, PMC brings 20 years of hands-on experience in marketing technology, product management, business development and public relations to any opportunity. Much of that experience has been with some of the world’s largest interactive creative agencies, new media publishers and leading technology solution providers.

Get to know us better…


Year of foundation


Missed meetings


Passionate team members


Sharpies exhausted

Over 100

Satisfied clients


Amount of fun


What can NUI Media do for your business?


Alaka‘i (AH-la-KAH-ee)

“Alaka‘i is the Hawaiian value of leadership, and it is a quality desired both in managing and leading. It includes coaching, guiding and mentoring others to support their growth and self-development.”