ad blocking

Ad Blocking Takes a Foothold in Sweden

by NUI Staff

Publishers in Sweden To Combat Ad Blocking In an initiative spearheaded by the¬†IAB Sweden, nearly 90% of top Swedish publishers are uniting to prevent people using ad blocking software from viewing the content on their sites, according to a report in¬†Digiday. The IAB Sweden reported that in 2015 there was a bump of about 10% […]